KushTunes, Brand Guidelines

01 / The idea

A note and a ticket, one groove

The name carries a kingdom. Kush was the Nile-valley civilization that met the world on its own terms. Tunes is what we move today.

Our mark, the Groove, holds the whole business in one image: an eighth note for your music and a punched ticket stub for your show, carried inside an open circle that reads as a record's groove, a spotlight's ring, and the world the music travels. Distribution and ticketing, together, in motion.

Brand descriptors: direct · premium · trustworthy · electric · proudly East African.

02 / The logo

Construction & versions

Anatomy

This vector is traced 1:1 from the official logo master, so every curve is exact, not approximated. Never redraw, retrace or "clean up" the mark; always use the supplied files.

Rules of proportion

Clear space: keep one ticket-width free on all sides of any version.
Minimum sizes: mark 20px / 7mm · horizontal lockup 96px / 28mm · wordmark 72px / 22mm.
Lockups: in the horizontal lockup the mark stands 1.30× cap height, gap 0.36× cap, base aligned to the baseline.
Wordmark: Big Shoulders 800, +1% tracking, KUSH in text color, TUNES in accent. Never re-typeset.
Colorways: dark (default), light, mono white, mono black, lime solo (watermarks only).

Primary lockup, dark SVG PNG

Primary lockup, light SVG PNG

Vertical lockup, dark SVG PNG

Icon mark, lime SVG PNG

Icon mark, mono white SVG PNG

Icon mark, mono black SVG PNG

Wordmark, dark SVG PNG

Square lockup, dark SVG PNG

Monogram, KT SVG PNG

Watermark, 40% white SVG PNG

03 / Usage

Don't

No gradients or effects on the mark

Never rotate or tilt

Never stretch or squash

No colors outside the approved set

Never lime-on-lime (or lime text on white)

Nothing enters the clear-space zone

Always

Use the supplied files, never rebuild the logo
Dark version on Void Black or photography darker than 40%
Light version on white and Paper surfaces
Mono white over busy imagery, inside a scrim if needed
Scale uniformly; keep the clear-space zone empty

Never

Recolor, add gradients, shadows, outlines or glows
Rotate, skew, mirror, crop or animate beyond the approved rise
Set the wordmark in another typeface or re-space it
Place lime on white for text, or lime on lime
Create new lockups or containers that crowd the mark

04 / Color

Lime is a spotlight, not a floodlight

Dark mode is the brand's home, the night the music happens in. Kush Lime should cover well under 10% of any composition. Lime text only on dark, 18px+; on white use Lime Forest. Never place Ember beside Kush Lime. Click to copy.

Kush Lime

#C4FF14, Primary accent: CTAs, the mark, key stats

Void Black

#0A0A0A, Primary background, the brand’s home

Pure White

#FFFFFF, Text on dark; light-mode ground

Lime Press

#B9F000, Hover / pressed states

Lime Deep

#66B100, Large accent text on light

Lime Forest

#4A7C00, Small accent text on white (AA-safe)

Charcoal

#121212, Cards on Void Black

Slate

#1A1A1A, Elevated surfaces on dark

Smoke

#888888, Muted text on dark

Ink

#111827, Primary text on light

Graphite

#374151, Secondary text on light

Fog

#6B7280, Muted text on light

Mist

#F5F5F5, Tertiary light surface

Paper

#FAFAFA, Secondary light surface

Ember

#E8390A, LIVE badges & alerts only

05 / Typography

Three voices

Drop a track on Friday.
Streaming worldwide by Monday.

Big Shoulders 700-800, the display voice. Always uppercase, leading 0.92, stacked short lines with the payoff line in accent. Headlines, hero stats, posters.

Upload your master, add the cover art, pick your stores. We deliver to Spotify, Apple Music, YouTube and 30 more, and your royalties stay 100% yours.

Satoshi 400 / 500 / 700, the body and UI voice. Sentence case, leading 1.5, max 65ch. Fallback: DM Sans.

WHY KUSHTUNES, 100% ROYALTIES · 30+ STORES · 48H TO LIVE

JetBrains Mono 400-700, the data and label voice. Uppercase eyebrows with 0.14em tracking; stats, tables, timestamps, ticket codes.

06 / Iconography & shape

Drawn on the same stone

24×24 grid, 2.25 stroke, round caps, so terminals echo the pill radii. One color per set. The brand's atomic shape is the rounded bar: use it for dividers, progress, charts and rhythm. Radii: cards 20, inputs 14, buttons full-pill. Grid: 12 columns on an 8px baseline; section spacing 96/128.

analytics

calendar

download

globe

play

split

spotlight

ticket

upload

wallet

waveform

07 / Imagery

Real artists, real light

Photography

East African cities at night: studios in Nairobi, stages in Kampala, rooftops in Juba. Hard directional stage light, lime gels welcome, deep shadows, honest grain, rich true skin tones. Never sterile stock, never acacia-sunset clichés. Photography behind type takes a bottom-up black scrim at 60-80%.

Illustration & backgrounds

Flat vector geometry built from the brand's shapes, bars, circles, pills and arcs, with one accent per piece. Grounds live at the extremes: Void Black or white, never mid-grey. Dark glass cards (rgba 18,18,18 ·.7 + lime-glow border) are reserved for stat callouts and overlays.

08 / Motion

The rise

Everything enters from below and settles with confidence, like a stylus dropping into a groove. 250ms, cubic-bezier(0.4, 0, 0.2, 1), no bounce. Logo intro: light fills the mark from the ground up (550ms), then one soft pulse. Reverse for outros. Micro-interactions 150ms, transitions 350ms, always respect prefers-reduced-motion.

09 / Voice

Straight answers. No fine print.

Principles

Short declaratives. One idea per sentence.
Second person, present tense. You upload. We deliver.
Numbers before adjectives. Say "48 hours", never "blazingly fast".
Zero jargon. If an artist in Juba wouldn't say it, we don't write it.
We say artists and fans, never "users" or "content creators".

By context

Product: "Release live. 34 stores."
Marketing: "DROP A TRACK ON FRIDAY. STREAMING WORLDWIDE BY MONDAY."
Support: "Your payout left our side today, M-Pesa usually clears within an hour."
Press: "KushTunes distributes to 30+ platforms in 180+ countries."

BrandGuidelines